Energizer Power Equipment

Brand and Product Launch

RESEARCH.DESIGN.DEVELOPMENT. MANUFACTURING. PACKAGING

Working with Midland Power Inc. as the company’s lead designer, we developed a new line of power equipment under the Energizer brand. Focused on achieving the highest performance to cost ratio, the products all share improvements in their full use cycle, including shipping, usage, storage, disassembly, and maintenance.

I also played an associate design manager role, working directly with overseas manufacturers to meet our cost and timing deadlines, whilst maintaining the quality and innovation we sought out in the initial concepts.