Not-For-Profit Startup

Preparing The Trail

DESIGN. BRANDING. MARKETING. BUDGET. CO-FOUNDER.

In 2007, we started a not-for-profit organization to help build and protect more forests in the Greater Toronto Area by integrating environmental awareness with physical outdoor activities such as mountain biking and trail running.

The program ran until 2012, developing a loyal community of like-minded athletes, who together participated in over 100 race events, planted over 10,000 trees, and raised thousands of dollars towards our charitable causes.